Unexpected Red Art
Campari
An unexpected event
#conceptualization #production #curation #convocation #audiovisual
Conceptualize and produce the annual event for Campari, the unmistakable Italian bitter, in the city of Barcelona: #Unexpected Red.
Strategy
We designed an experiential event in which 5 artists transformed live a villa in Barcelona, TheCreationHouse.

Design, painting, art, and architecture in an event with music, cocktails, and more than 300 guests.

An exclusive experience with a big impact that positioned the brand as a reference within the creative scene of the city.

Press release in LaVanguardia, El País, Time Out and Diari ARA.
200K
Social Media Networks