The Creative Wall
#idea #content #production #recording #editing #promotion #positioning
Seat, the first Spanish car brand, wanted to connect with the young people in Barcelona. What better way to do it than through Barcelona's new creative talents?
We conceptualized a street art festival within the framework of Primavera Sound.

For 3 days, 7 artists from TheCreativeNet co-created a live wall of more than 50 meters at the entrance of the Forum site. The strategy was clear: to unite the city’s best creative talent in a collaborative project to link the brand to Barcelona and its creativity. All during one of the most important music festivals worldwide.

The #BarcelonaCreativeWall initiative was the most highly rated of Primavera Sound.
+10 Press:
TVE, Diari Ara, LaVanguardia, El Periodico, Redbull, & more.
The wall of creativity in Barcelona