Minimalist light art
#strategy #community #production #recording
Campaign to launch "Plusminus" collection by Vibia, lighting designers. One of the most innovative collections in the sector at a technical and design level.
Conceptualization and production of a spot where the product stands out above all else.

We chose a minimalist and elegant art direction where the shapes and volumes of the luminaires stand out. An elegant game of movement with the luminaires of the “Plusminus” collection.