La Comunitat
#production #script #interviews #communitymanager #postproduction #brandedcontent
Create the first transmedia program on Catalan public television.
We created a new format halfway between television and Instagram.

A collaborative program that was born and grew in social networks and ended up as a weekly 25min linear program for television. A format that started from the collaboration of the community, with interviews and Instagram capsules around universal themes such as love, talent, money, or family. In addition, we included a different brand in each chapter in a branded way to support the content.

Two seasons in prime time on TV3.
200K TV audience

400K digital audience

+2K participation per program

A collaborative television program. A meeting point between TV and Instagram.