x La Roca Village
Synergy between Catalan and Chinese culture
#content #storytelling #production #filming #design
Attract the Chinese public traveling to Catalonia and offer them a unique experience at La Roca Village, the destination for shopping lovers 40 minutes from Barcelona.
We designed a content strategy with interviews of Catalan and Chinese icons to arouse the interest of the Chinese public to travel and get to know the country (Catalonia) and spend a day at La RocaVillage.

IN&OUT, was a website that hosted 10 interviews with 20 characters from the world of culture and allowed you to browse all the recommended sites: museums, galleries, restaurants, stores, etc.. A real guide for Chinese tourists traveling to Catalonia.