HeartBeat Box Barcelona

Nike

Find your sports match

#conceptualization #design #programming #inauguration #communication #content

How to connect the community of young and influential people in the sports world? This is the challenge that the multinational Nike gave us.

Strategy

We conceptualized a digital platform to unite and connect, through sport, a network of athletes, entrepreneurs, and artists in the city of Barcelona.

To do so, we designed an interactive installation that identified the most relevant athletes in the city and connected them with users who had the same interest in sports. These connections were identified through a quiz. It was an interactive work that allowed you to discover your soul mate within the universe of sport.

Creation of an online and physical community in the Nike Barcelona Box.

20K

users
Appearances in El Periodico, ARA and LaVanguardia

impressions on Social Media Networks