Barcelona Fashion Show
#ddigitalstrategy #curation #content #production #engagement #positioning #design #web
The digital and physical worlds are getting closer and closer, how to transform the Barcelona fashion week, 080BarcelonaFashion, into a unique experience on a digital level?
We developed a comprehensive digital strategy to reposition the 080 BarcelonaFashion. To make it become the reference event of Catalan fashion by creating a new digital identity.

We created a new website with real-time content linked to another website that explains and stores in an easy, intuitive and direct way all the content of the fashion week – catwalks, backstage, photocalls, etc.

The goal is to make it a digital-only content platform, to be able to live the experience of a fashion show through digital devices. We developed a content strategy for all social networks to ensure that the content had maximum visibility and that the project will reach both the specialized and general public.


Reach: 1.545.964

Impresions: 5.044.991

Interactions: 45.094

Web visualizations: 229.216

Barcelona's most famous catwalk goes digital