Art Palette
A color palette to meet the season's highlights
#idea #content #design #web #photography #production
Lacoste, the French luxury sports brand, wanted to position itself among the creative generation, reinforcing the brand's role in the world of fashion.
We designed a website with interviews, photos, and videos to trend creatives people – from different disciplines.

We made customers know what the colors of the season were with a gamified experience. Like this, customers could identify themselves with the creatives, the colors and the brand. A different and innovative way to raise awareness of the colors of the season.



Web of reference, highlighted by numerous magazines and newspapers.
ARA, La Vanguardia, Le Cool, DiarioDesign, Arts&Fashion, FuckingYoung & more