The Creative Wall
Seat
#idea #content #production #recording #editing #promotion #positioning
Seat, the first Spanish car brand, wanted to connect with the young people in Barcelona. What better way to do it than through Barcelona's new creative talents?
Strategy
We conceptualized a street art festival within the framework of Primavera Sound.

For 3 days, 7 artists from TheCreativeNet co-created a live wall of more than 50 meters at the entrance of the Forum site. The strategy was clear: to unite the city’s best creative talent in a collaborative project to link the brand to Barcelona and its creativity. All during one of the most important music festivals worldwide.

The #BarcelonaCreativeWall initiative was the most highly rated of Primavera Sound.
+10 Press:
TVE, Diari Ara, LaVanguardia, El Periodico, Redbull, & more.
5M
Impressions
The wall of creativity in Barcelona