The Heartbeat Installation
for Nike

BoxBarcelona is born. And it is about some of the greatest talent in different creative & sportive areas getting together in a unique place designed to become the meeting point  for the young and entrepreneurs athletes. Under the strong believe that creativity and sports are highly connected we designed the HeartBeat installation: A platform that identifies & connects young sportive talent and allows you to do a test and check who are you more connected to.

BoxBarcelona is a space where talent from the sports world and talent from the art universe get together. Concerts, workshops, conferences and activities that try to combine both disciplines with the objective of merging both communities. 

The HeartBeat project is an interactive installation that identifies the best athletes and connects them with those users that share the same energy and interests through a quiz: Do you practice sport during the morning or on the evening? Alone our with mates? With music or without? Strong or soft? After the analysis of all  the answers and the delivery of the results of a physical test, the installation assigns sport soulmates & it proposes activities that fit each personality.

The main objective? Inspire each other and connect. And promote and encourage the practice of sport.  We designed the whole experience and teamed up with Outro Studio to carry out the graphic design of it. A great installation came about & Ona Carbonell was our ambassador for the official launch. 

Sport and culture belong together.  Creativity and physic exercise can walk together by the hand. They make us smarter, bigger, stronger. And they have the capacity to transform society. Together, stronger.