Heartbeat Box
for Nike

BoxBarcelona is born. Talent in different interconnected areas. Under the strong believe that creativity and sports are highly connected. A meeting point that gives voice to young and entrepreneurs athletes. Besides, it opens its doors to art and innovation.

BoxBarcelona is bornt. Talent in different interconnected areas. Under the strong believe that creativity and sports are highly connected. A meeting point that gives voice to young and entrepreneurs athletes. Besides, it opens its doors to art and innovation.

BoxBarcelona = an space where talent from sportsworld and talent from art universe meet. Concerts, workshops, conferences and activities which try to combine both disciplines.

HeartBeat = an interactive installation that identifies the best athletes and connects them with those users that share the same energy and interests through a quiz. It assigns soulmates. It proposes activities that fit to each personality. The main intention of it is that they can inspire each other and they can find in their mutual relation their best sportive version. All the experience was conceptualized from TheCreativeNet. And it was lived and testes by its ambassadors: Ona Carbonell.

During its inauguration, Outro Studio participated talking about their own experience. How sport can inspire creativity and viceversa. And then, some of the talents that are part of BoxBarcelona ecosystem were presented: the multi – faceted Xavi Boldron, the abstract artist Carlos Herraiz and the illustrator Tiago Majuelos. Also musical projects as the Hotel Radio Paris or the Music Box Barcelona. All the act was conducted by Bibiana Ballbè and it culminated with Supercomputer’s intervention.

Sport and culture can join. Creativity and physic exercise can walk together by the hand. Both disciplines have the capacity to transform society. Together, stronger.