Before & After Art
for Drivy

TheCreativeNet + Drivy = An activity that aims to approach the world of art to the youngest ones. Within La Marató de TV3, this project joined to promote the awareness campaign of La Marató de TV on infectious diseases. The illustrations of Lara Costafreda and Alexis Bukowski. They turned Hospital del Mar into an artwork. They did it helped by the hospital children.

Lara Costafreda and Alexis Bukowski. Two illustrators. Young and from Barcelona.They stained their hands with painting to turn the corridors of the pediatric service of the Hospital del Mar into a work of art. They did not do it alone, they were helped by several children from the hospital.

The drawing is inspired by the maritime environment and was exposed in the hospital claiming that the project transcends beyond the children who participate in the action. This way, the pediatric area of ​​the hospital became an inspiring space full of creativity.

The project was born with three very clear objectives. One = Try to change the day to day of the children in the hospital. Two = To bring them closer to the world of art. Three = Join the campaign to raise awareness of the Marató de TV3 on infectious diseases.
The action continued under the hashtag #beforeandafterart on social networks throughout the month of December. The cause was also joined by different personalities from the world of culture and creativity.

For each reservation that was made throughout the month with the code DRIVY-MARATÓ, 10 euros were allocated to support the campaign, and each user received another 10 euros discount.

TheCreativeNet bets for this kind of initiatives. They are necessary because they help to change the world through creativity. To modify, for example, the “Hospital del Mar children’s routine”. In this particular case, it allows us to contribute our bit to the fight against infectious diseases.