A TV gala for Pride Day with informative, festive, and also vindictive content for all audiences on TVE (the first channel of Televisión Española).
Strategy
We developed a new gala format for TVE with expert content, interviews with well-known testimonies, and musical performances to celebrate LGTBIQ+ Pride Day.
A television format supported by a strong digital content strategy in networks and influencers, creating a loudspeaker effect of the project.
