Be Mediterranean
La Roca Village
#strategy #community #production #influencers #filming
How to communicate that La Roca Village – the destination for shopping lovers 40min from Barcelona – is also a destination of tourist interest at the level of other emblematic monuments such as Casa Batlló, the Mandarin Hotel or the Hotel Alma?
Strategy
We created and produced a spot where we explained the story of two old friends: a woman and a man, who arrive in Barcelona and enjoy the city without meeting.

They know of each other’s existence through their Instagram stories. 15 years later, they bump into each other while they are uploading a story on their Instagram from La Roca Village. The short film closes with the campaign claim “Closer than ever”.

Short film to be broadcast.
Mediterranean shopping