Your passion, your purpose

x Dockers

Sustainability as inspiration

#content #presentation #production #script #teasers #photography #broadcasting

Strengthen the brand positioning of Dockers – the world's most iconic khaki pants brand – and communicate its mission to help the environment by partnering with people whose work spans the scope of the sustainability problem. Attacking the problem from all angles with impactful brand actions that create real change.

Strategy

We designed a series of inspirational talks in which we interviewed people who turned their passion into their life's purpose (with sustainable and responsible projects);

digital chats in which the protagonists told us how their work does its bit for the world and helps others.

A series of monthly interviews in which, for 40 minutes, characters with a strong link to the sea and responsibility told us their stories. Characters like surfer Jon Rose, who told us about the Waves For Water project.