Create a new culture program that was innovative, modern, and disruptive to connect with the new generation of creators on Catalan public television.
Strategy
We created a weekly television program that gave visibility to the creative scene in Barcelona based on cross-interviews with the protagonists of the emerging cultural scene.
With a differential realization and a tone far from the usual tone of conventional cultural programs. Caràcter proposed conversations with the cultural agents of the moment in unexpected places.
