Breaking the Rules
for Nespresso

Break the Rules and Make the Change! Even the more disruptive businesses face challenges, and Nespresso approached us with a big one: How to maintain the leadership in the innovative market of coffee? The solution was to organize an event with some inspirational talks and a creative workshop where their talented team was to come with an exceptional shortlist of ready-to-execute projects.

Bibiana Ballbe from TheCreativeNet, Pablo Juncadella from Mucho and Xavier Verdaguer from Imagine gave three inspirational talks before we got started with the Creativity Design Doing Session, where 10 separate groups focused their talent and energy in conceptualizing solutions and developing a business case in the most entrepreneurial possible way. 10 Teams, 300 ideas, 10 projects, 10 elevator pitches and only 1 winner! That was the formula.

Creativity is with no doubt the starting point for understanding complex issues and building disruptive solutions in an entrepreneurial method. That is what we did & the results were awesome!