Before & After Art
for Drivy

We teamed up with Drivy & la Marató de TV3 to confirm the impact of art in the society. This project wanted to show the importance of bringing art, culture and creativity into places like hospitals. Culture with the goal of impacting society and providing measurable benefits.  Artists Lara Costafreda & Alexis Bukowski together with the kids hospitalized in Hospital del Mar, worked together in a piece of art that was intended to bring inspiration & prove the power of art with the kids that helped out.


#Before&AfterArt
was born with three very clear objectives. One = Try to change the day to day of the children in the hospital. Two = Bring them closer to the world of art. Three = Join the campaign started by Tv3 and  raise awareness of the Marató de TV3 dedicated on helping out everyone affected by infectious diseases.

After the actual performance & experience of the artists & kids painting together and transforming the Hospital del Mar  by the means of art, the action continued under the hashtag #beforeandafterart on the social network throughout the month of December. The cause was also joined by different personalities from the world of culture and creativity.

For each reservation that was made throughout the month of December with the code DRIVY-MARATÓ, 10 euros were allocated to support the campaign (by la Marató), and each user received another 10 euros discount.

We are strong believers of actions like this. It is by means of art, culture and creativity that we can help make the world a better place.