for Adidas

Adidas and TheCreativeAgency organized a very special afternoon to present their new model: Solar Boost running shoes. The challenge of the event was to show the creativity, innovation, effort and talent values inherent in the Solar Boost shoes. And this event also served as an activation campaign for the product. Our purpose was that people participated through creativity, enjoying three different workshops led by three of the best creatives in Barcelona: the renowned ilustrator Conrad Roset; Borja, founder of the Lo Siento Studio, and the director and ilustrator Lyona Ivanova.

The campaign of the new Solar Boost running shoes has as a general message “RUN TO RISE” for all the running enthusiasts who enjoy the sun’s energy to improve their running lives. Based on this concept, the activation revolved around the shoe’s innovative DNA and the sunrise, and links it to the creative values of the brand and the product, with the creativity of artists from different disciplines.

These workshops were: the illustration in pencil and watercolor led by Conrad Roset, the production of a Stop Motion under the tutelage of Lyona Ivanova and the volumetry on cardboard after a master class and the guidance of Borja. The results were amazing. Unbelievable how creative were all participants. Creativity is inside anyone, we just have to let it fly!